Laurie Scully .com

Heinz is adding a new “fridge pack” variant to its baked beans range to help consumers reduce waste.

Clear Channel helps advertisers target cyclists

Clear Channel has developed a series of advertising opportunities to help brands target cyclists, to coincide with the launch of the Barclays Cycle Hire scheme in London today (30 July).

Channel 4 overhauls sales team for greater focus

Channel 4 is restructuring and organising its sales force into multi-disciplinary agency teams to offer deeper knowledge of the broadcaster’s product portfolio.

JCDecaux shows that outdoor is improving

Outdoor media owner JCDecaux has reported a boost in sales for the first half of the year, reflecting an improving advertising market.

Swiftcover launches first in-game ad campaign

Swiftcover is launching its first in-game ad campaign, continuing its branding activity starring punk veteran Iggy Pop and the Little Iggy puppet.

Warner Bros creates international marketing chief role

Warner Bros International has named Lynne Frank to the newly created position of executive vice president international marketing at Warner Bros. Pictures (WBP).

Kellogg beefs up its marketing teams

Kellogg is beefing up its marketing operations in Europe by recruiting 50 top-level marketing, sales and finance positions at its headquarters in Ireland, increasing its headcount by 25%.